internet marketing : search engine optimization (SEO)

Preparing Your Web Pages for the Search Engines and Your Potential Customer

AIMG | Accurate Imaging offers search engine optimization - SEO - services to help improve search engine rankings for your web pages. AIMG also offers Search Engine Management services to ensure your web pages achieve and maintain top listings. The initial campaign is 18 months.

An AIMG | Accurate Imaging seo consultant and seo copywriter on staff will make sure your web page content has what it needs. Additionally, our in-house programmers and website design & web development team are available to make improvements to support both your search engine optimization goals and overall website performance objectives.

Search engine optimization is highly recommended to all website owners who wish to acquire leads through the search engines. The theory is that your web page is more likely to rank well within the search engines if your web page content is highly relevant to the search query being made. A search engine is really a program that scans and stores the textual content of web pages in a special filing system and then makes the data accessible to users by ranking pages for relevancy, or how well the web content matches what a user has typed into the search query box.

Studies show that people are more likely to visit your site if it appears within the first few pages of an engine's search results, especially within the first three pages. Additionally, if your web page also appears within the Sponsored, or paid listings, reports indicate that users are likely to consider you top in your field and are more apt to click on your link. An AIMG | Accurate Imaging seo consultant works with you to combine SEO with an overall search engine marketing strategy in order to ensure the best possible return on investment.

AIMG | Accurate Imaging uses legal and ethical search engine optimization best practice techniques to improve search engine rankings for your web pages. It is important to understand that search engine algorithms are in constant flux and that they differ from one another.

Search Engine Optimization can be broken down into the following stages:

Step One: Initial Consultation & Review

Establish goals
Create list of urls (web pages) to be optimized
Go through each selected web page (url) to learn its focus
Identify the target audience groups for each web page (url) selected
You (the Client) submit a list of up to 10 search terms per selected web page (url) that you deem relevant and important to attracting business
Discussion of Paid Inclusion Directory Submission options (Yahoo, Business.com)

Step Two: Keyword Research & Development

Based on the urls selected, comprehensive research is conducted using industry tools, your web pages, competitor web pages and other sources to verify the strength of your selected keywords and phrases and to ultimately uncover the strongest keywords and phrases that represent both the search language used by your potential customers to refer to what you offer and the greatest potential for improved rankings within the major search engines.
Recommendations are presented for each url to be optimized.
1-3 related search terms per web page (url) to be optimized are selected. These are the terms that become the basis of the campaign.

Step Three: Initial Benchmarking & Profiling

The initial benchmarking provides the information required to evaluate the progress of your campaign. A current profile of your selected web pages (urls) is created in order to effectively and accurately track results affected by changes made during the optimization process. Employing a statistical and diagnostic approach, the following areas are analyzed and recorded for content, statistics, errors and potential concerns:

url string (e.g.: http://www.accurateimaging.com/sem.htm)
META DATA: Title tag, Meta Description, Meta Keywords, alt text for images and hypertext links
On-Page Factors: H1 Tag, H2 Tag, P1, body copy, hypertext links, images, rich media (video, sound, animation, flash, pop-ups, et cetera)
Off-Page Factors: Code, Frames, CSS, navigation structure, Site Map
Top keywords/phrases that bring traffic to url (up to 1 year prior to optimization program)
Top landing pages on the site (up to 1 year prior to optimization program)
Current ranking of url in Google, Yahoo, MSN Live
Percentage/number of new site visitors (up to 1 year prior to optimization program)

Step Four: Optimization Plan

Using content and statistical and diagnostic information gathered during the initial benchmarking, an optimization plan is developed to correct any problems and prepare the selected web pages to achieve your search engine goals. Additionally, the plan is based on optimizing each of the web pages in your campaign to rank well for the 1-3 keywords and/or phrases chosen from the list of recommendations.

Step Five: Optimization

Each change made to your web pages is documented. Although your optimization plan is customized based on discovery during the initial profiling of your web pages, optimization processes may include:

Optimize META DATA: title tag; meta description; meta keywords; h1; images and hypertext links pointing to internal pages being optimized.
Optimize rest of page: with special attention given to paragraph (P1), and the frequency, prominence and proximity of selected keywords throughout the page.
Address additional on-page issues: image size; pop-ups/unders/interstitials; streamed video; streamed audio; banner or text advertising; animation; digital document attachments, etc.
Code considerations: Errors for URLs in site maps; HTTP errors; Not Found; URLs Not Followed; URLs restricted by robots.txt; URLs timed out; Unreachable URLs; frames; script; any structural issues; CSS; image map links; etc.
Test in a controlled test environment.

Step Six: Submit Optimized Pages

The optimized web pages will be submitted to Google, Yahoo and MSN Live search engine properties as well as other free directories such as dmoz.org deemed reputable and valuable to your campaign. Additionally, we highly recommend you opt to participate in Paid Inclusion Directories such as dir.Yahoo.com and Business.com. For a more information, see Directory Submission page.

Step Seven: Tracking & Reporting

Google Analytics and other industry tools are used for tracking and reporting. Searches in Google, Yahoo and MSN Live are made daily to check progress.

What We Report
Subsequent benchmark reports will indicate how your optimized web pages (urls) are performing in Google, Yahoo and MSN Live, indicating their current ranking and by how many positions they have moved up or down as the case may be. Additionally, Google Analytics will be used to monitor:

Visitors: Absolute Unique Visitors, New Visits
Traffics Sources: Search Engines, All Traffic Sources, Keywords
Content: Top Landing Pages
Goals: Contact Forms or Shopping Cart

Frequency of Reports
After the initiatory benchmark report, a progress report indicating web page rankings and keyword performance in Google, Yahoo and MSN Live is generated after three months. NOTE: If your website is brand new, it may take longer for your web pages to be indexed and appear in the search engine results pages.

Here are some examples of AIMG | Accurate Imaging SEO results as of September 1, 2006:

Out of 21 million, 8 hundred thousand pages in Google, our client Bendheim ranks on Page 1, No. 4 for the search term "architectural glass".
One of our smaller websites we designed and search engine optimized, Mobile Steam Boiler Rental, came from complete obscurity in Google to ranking on page 1 for each of the following search terms relating to his particular business: 'mobile boiler', 'rental boiler', and 'boiler rental'.

In order to accommodate small business seo needs, we offer a basic seo package that puts you on the path to better results within the search engines. For larger websites who wish to take a more aggressive approach, we offer advanced seo packages and search engine management. Our website tracking & reporting service is highly recommended for understanding user behavior.

Contact us now to learn more about search engine optimization and the cost saving strategies that will help you to succeed on the web.

Call us directly at (704) 321-1234 or toll free (888) 238-7552.