01.27.09 - AIMG | Accurate Announces New Marketing Division for Non-Profits and Professional Organizations

Recognizing a need felt by non-profit and professional organizations to discover effective ways to market their programs and continue with their fundraising campaigns in a challenging economy, online marketing and advertising agency AIMG | Accurate Imaging has opened a new division dedicated to serving the particular marketing requirements of these non-profit groups.

In an economy where the instinct is to stop spending and hang on to what you’ve got, non-profit organizations are faced with the daunting task of inspiring members and supporters to continue funding the organization and its programs. “Building and maintaining relationships is absolutely critical right now,” says owner and CEO Joe DeMicco. “Many organizations are underutilizing online assets and resources. Websites, targeted online marketing initiatives and effective use of social websites as part of a strategic marketing plan are tools that have the power to engage audiences and keep them coming back. At any time, but especially during tough times, building customer loyalty and a sense of purpose among potential and existing contributors is essential. Our experience helping non-profits and professional organizations like the international Robotic Industries Association, Foundation for Ichthyosis and Related Skin Types, Conservatory of Music at Brooklyn College, a number of smaller private schools and currently the Erika Lynn Foundation, has enabled us to identify and develop successful ways to communicate value and generate interest among target supporters, both consumer and business.”

AIMG’s award-winning customer centric approach delivers custom solutions tailored to the specific needs, target audience groups, budgets and business objectives of the particular non-profit. Dr. Douglas Cohen, Professor of Composition and Music Technology at the Conservatory of Music at Brooklyn College says, “It is so great to work with a company that knows what it is doing. Their quality, customer care, leadership and integrity saved us time, money and, most important of all, headaches. The project was seamless from beginning to end. We surpassed our business goals.”

Through an integrated approach, AIMG includes branding, marketing, fundraising, communications, and public affairs as part of the mix. Non-profits and professional organizations benefit from cost saving strategies and a diverse team of specialists in all areas of marketing, graphic design, web development, publicity and promotion. Jeff Burnstein, Executive VP of Robotic Industries Association, says, “To create a best-in-class website, RIA went with first-rate support from developer AIMG | Accurate Imaging… after a rigorous and selective process including many other fine developers."

To learn more about AIMG’s Marketing for Non-Profits services please call (888) 238-7552 or visit the NOA section of our website.

AIMG - Accurate Imaging

AIMG is a full service business solutions provider committed to providing clients with real results online and offline, offering enterprise level business consultative services and comprehensive advertising and marketing services, including web development, seo, application development, multi-media, and more. www.aimg.com

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