04.24.07 - AIMG | Accurate Imaging supports Matco-Norca Trade Show with targeted email and custom landing page.

AIMG | Accurate Imaging developed a targeted email and custom landing page for Matco-Norca customers inviting them to visit Matco-Norca at their booth at the KBIS Trade Show in Las Vegas, NV.  The email provided customers with an incentive to visit the booth in the form of a free gift, available only to email recipients.

The email invited recipients to click to www.matco-norca.com and download a coupon to be redeemed at the trade show booth.  The coupon entitled the holder to a free gift from Matco-Norca.  The coupon page was not accessible to general visitors to the website.  The landing page could only be reached via the email.

The AIMG blast email service allows its clients to track the number of emails received, clicked and opened for any campaign.  Website reporting provided information on how many times the coupon was downloaded, and the Matco-Norca personnel at the trade show were able to complete the process by tracking the number of coupons redeemed.

The project leveraged both online and offline initiatives to provide Matco-Norca with an easy way to promote its presence at the trade show, and the detailed report information supplied by AIMG allowed them to measure the success of the project every step of the way.

About Matco-Norca

Matco-Norca began in 1952 as the pioneer import distributor of plumbing products. Since then, Matco-Norca has grown to be the largest independent distributor of malleable fittings, steel nipples, valves and plumbing specialties in the U.S. For more information visit www.matco-norca.com.

 

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