06.20.03 - Accurate Imaging Has a New Corporate Identity

Accurate Imaging was launched in 1994. With over one thousand successful web projects and an impressive client base, Accurate Imaging has positioned itself as a top multimedia firm by utilizing the endless possibilities of the technological landscape to create products and services that empower the client to develop cost effective strategies to increase sales and productivity. In 2003, Accurate decided to take the company to the next level and re-brand in the process.

"As technology evolves and our clients' needs expand, we felt we needed to keep our image fresh and innovative," says CEO Joseph DeMicco. Following the same principles of brand management they apply to their clients, Accurate's new Corporate Identity emerged.

From company evaluation and assessment to design and refinement, Accurate had one major goal in mind - merge the existing image familiar to clients with an up-to-date design intended to "wow" new clients. Keeping the "On-Target, On-Time" crosshair imagery associated with the company, Accurate Imaging's designers and consultants spent hours sketching and refining a new logo.

The final product: a logo that retains a traditional corporate feel but with a modern, edgy design. Integrating the crosshairs with the company acronym (AI) represents that Accurate Imaging will encompass the same targeted goals their clients envision, with a commitment from start to finish.

Extending the new brand sparked a major overhaul of Accurate Imaging's online presence. When it came to redesigning the website, Accurate's designers and developers created numerous mockups and specs intended to find the right combination of design elements and architecture that would keep the site simple yet informative.

The solution: a more subdued, traditional design that looks great but, more importantly, doesn't overpower the content. In order to showcase Accurate's expanded product and service offerings, the site needed to incorporate detailed information presented in a well-organized manner. By creating a user-friendly navigation, Accurate Imaging's designers were able to do just that. They created a site that is easy to navigate, where a user never gets lost and always has access to other sections of the site without having to backtrack to the homepage.

Accurate Imaging felt a re-branding was a necessary change for the better. The new brand embraces Accurate's client-centered philosophy and response to the ever-changing technological landscape. Accurate continues to respond to the growing needs of the client by providing products and services that reflect creativity, innovation and excellence.

About Accurate Imaging
Accurate Imaging is a top multimedia firm utilizing the endless possibilities of the technological landscape to create products and services that empower the client to develop cost effective strategies to increase sales and productivity. Visit www.accurateimaging.com for more information.

 

AIMG | Accurate Imaging, Inc.
tel: 201.287.9300
fax: 201.287.1900
learnmore@accurateimaging.com