case study : all about foreclosures




All About Foreclosures is an online company devoted to supplying property foreclosure information in the North Carolina area to a paid membership audience. AIMG | Accurate Imaging aided the growing company by designing its entire corporate identity.

Logo Development
The logo for AAF needed to convey the overall agenda of the company - to inform people of property foreclosures in a specific area. Above all, it needed to relate well online. The iconographic feel of the logo is further repeated throughout the corporate look.

Business Card
Since AAF is primarily an online company, the business card needed to be a good representation of what the user would encounter when using their services. The card is also used as a promotional piece for the company. It is a full color fold-over business card that includes informational text on its inside pages all while maintaining its standard size of 3.5 inches by 2 inches.

Website
The overall design of the AAF site ties in the other aspects of the company's identity. It uses the same relationships in type that are used in the logo. It also repeats the iconographic look of the logo into the interior graphics.

Commercial
The television commercial for AAF continues to incorporate the overall corporate identity. It showcases the features of the website and invites viewers to their services.

www.allaboutforeclosures.com

 

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